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Team Oncology vs. Cancer: The World Series
Cancer. Nobody wants to hear that they have it. A cancer diagnosis is an emotional moment. It often carries connotations of fear, anxiety and thoughts of the worst possible scenarios. Cancer is...
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Medicine X: The Future of Health Care Delivery.
I think I may have just found the coolest most forward thinking medical conference, ever: Stanford’s Medicine X conference. If you are not familiar, here’s a very small preview of what this conference...
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A who? A patient what? A Patient Advocate.
The first time I ever heard of a patient advocate was when I attended a talk given by Melissa Pantel-Ku. Melissa is remarkable woman. Diagnosed with stage III breast cancer at 34, she is a PhD, a...
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Are you there, Pharma? It’s me, Liz. Part One: Listening and Acting
As an ex-pharma veteran, I have experienced first hand, the challenges that Big Pharma faces as it struggles to figure out how to compete in a radically changing healthcare system. This mini series...
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Getting creative with breast cancer screening.
It’s been a busy fall here at PUGTATO headquarters. Fall is the season of ovarian cancer awareness month, breast cancer awareness month, and this year, it also included moving to a new home and Breast...
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Are you there Pharma? It’s me, Liz. Part two: What’s Killing Creativity in...
Welcome back to the second post in my series, “Are you there Pharma? It’s me, Liz.” This series identifies creative thinking squashers in Pharma and suggests strategic changes that will help Big...
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New ways of seeing, new ways of saying: a New Year for pharma
Reblogged from STweM: The familiar rituals of festive celebration can be a comfort to many, and prudent hosts remember that such occasions are not a time for innovation. Family, friends and guests are...
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7 mega-trends that will redefine the healthcare industry in 2013
Great video from Deloitte Health solutions. Must watch for anyone working in healthcare. Never before has an industry faced such uncertainty as the healthcare industry. Related articles What are the 7...
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Are you there, Pharma? It’s me, Liz. Part 3: making real change in 2013
Welcome to the final entry in my mini-series “Are you there, Pharma? It’s me, Liz,” about creativity squashers in the pharmaceutical industry. Part one included a short overview of the uncertainty this...
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PUGTATO reaches over 1000 Creativity Fanatics in 4 months!
It’s a good day here at PUGTATO HQ. As of last night, PUGTATO hit a milestone, reaching over 1000 creativity fanatics! I am thrilled! Thank you to all who have read PUGTATO, commented and reached out...
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Patient Support Groups Matter
One of the unique phenomenons of cancer patient care is the cancer patient support group. Not that other disease states don’t have these groups, but cancer patient support groups are generally very...
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What’s social media got to do with it? Getting started with a compliant...
What’s social media got to do with it? I see patients. That’s my job. Sound familiar? The role of today’s physician is ever-expanding and constantly evolving. It’s a role that I would argue benefits...
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Musings of an ex-pharma rep.
I’m hesitant to post this one. Today many of my hardworking, dedicated former colleagues at Lilly will find out they no longer have a job. I believe some of this could have been avoided. To Lilly’s...
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What the $@#! is a hashtag, anyways?
Alright. It’s here. PUGTATO’s really easy Hashtag 101. I’ve gotten a lot of questions about hashtags and how to use them. Here we go! Hashtags are one word or multiword groups preceded by a the...
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Drowning in Pink: An Update
My recent piece, Drowning in Pink has been received with great interest and so I’d like to provide an update today on the situation. First lets rewind to refresh our memories: 2/21/2014, METAvivor...
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What’s in it for me? Patient Engagement Healthcare Design
Stanford University’s Anesthesia Informatics and Media (AIM) lab is doing seriously innovative, cool stuff with healthcare, including offering a Patient Engagement Healthcare Design Class this fall....
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Design Thinking for Patient Engagement
Design thinking. It’s the “it” buzzword these days, but what does it mean for healthcare and patient engagement? Design thinking is human centered. Design thinking is synonymous with the firm IDEO, a...
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Online Content Strategies and Paid Promotions in Healthcare Social Media
Welcome back to my three part series on creating a best in class healthcare social media strategy. Part one discussed the building blocks of a social media strategy, and important questions that all...
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Managing Online Physician Reviews
You know you've been there. You want to find a new doctor or you've already selected a new doctor and you are seeing them for the first time. What do you do? You Google! Before we go any further, let...
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